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Apple introduces a cheaper option for App Store subscriptions


Apple introduces a cheaper option for App Store subscriptions

April 30, 2026 at 5:32 AM

Apple is giving App Store developers a new way to attract subscribers with lower-priced plans tied to a yearlong commitment. The company announced on Monday it will introduce a new subscription option that lets customers pay for their auto-renewing subscriptions on a monthly basis, while committing to a 12-month plan. This model will allow developers to offer discounted rates to customers in exchange for more predictable long-term revenue.

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