Last August, TechCrunch noted TikTok was working to build its own augmented reality (AR) development platform called Effect House, which would allow creators to build AR effects for use in TikTok’s video app. Today, Effect House has officially gone live. The platform has been operating in a close beta since last fall, where it’s so far been adopted by more than 450 creators who have gone on to publish their effects on TikTok, where they’ve been used in 1.5 billion videos gaining over 600 billion views globally, says TikTok.
