According to a survey sent to creators in the Spotify for Podcasters program, the streaming giant might be doing away with the Anchor brand. Anchor, which Spotify acquired for $340 million in a deal that included the studio Gimlet, is a free podcast hosting service. In 2020, Anchor said that its service was used to create 1 million new podcasts, accounting for 80% of new shows uploaded to Spotify that year.
