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Peacock officially launches ‘Must ShopTV’ to let users shop products that appear in content

Peacock officially launches ‘Must ShopTV’ to let users shop products that appear in content

May 4, 2023 at 6:21 AM

At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach with Peacock Premium subscribers, including AI-powered shoppable ads, among others.

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