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Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline


Twitter blocks links to rival Threads, while CEO downplays reports of traffic decline

July 13, 2023 at 3:01 PM

Recently hired Twitter CEO Linda Yaccarino is pushing back at reports that Twitter traffic is tanking as a result of the July 5 launch of a new competitor, Instagram Threads. But the company does seem to be concerned about the potential threat posed by Meta’s rival, now topping 100 million users. On Monday, users reported that Twitter seems to be selectively blocking links to Threads.net’s website in Twitter searches, making it more difficult for anyone to surface conversations on Threads or locate users’ profiles.

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