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Jumia quit food delivery because of deep-pocketed ‘aggressive’ rivals, CEO says


Jumia quit food delivery because of deep-pocketed ‘aggressive’ rivals, CEO says

December 21, 2023 at 5:36 PM

Last week, pan-African e-commerce platform Jumia said it was discontinuing its food delivery service, Jumia Food. According to the company, its food delivery business didn’t align with the current operational landscape and prevailing macroeconomic conditions in the seven markets, including Nigeria, Kenya, Uganda, Morocco, Tunisia, Algeria and Ivory Coast. As a result, Jumia Food will cease to exist across these markets by month’s end.

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