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Is Xiaomi’s shine dimming in India?


Is Xiaomi’s shine dimming in India?

February 14, 2023 at 6:14 PM

Xiaomi — the company that originally made its name as “the Apple of China” — broke out of its home market and became a household name in India shortly after its debut in 2014. Its initial, rapid success was with phones, but that gave Chinese company the velocity to take on other product categories, where it became a big player in wearables, smart TVs and IoT devices. Within two years, it was even investing in Indian startups and making a move into consumer lending services.

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