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Instagram is beefing up its search to compete with TikTok


Instagram is beefing up its search to compete with TikTok

April 11, 2025 at 12:35 PM

Instagram head Adam Mosseri says the company is looking to improve the app’s search functionality, admitting this is an area where Instagram could do more to compete. The remarks, made on a recent episode of the “Build Your Tribe” podcast, come at a time when younger Gen Z users often turn to social apps like TikTok for answers, instead of using traditional search engines.

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