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Alibaba taps international influencers to sell more globally


Alibaba taps international influencers to sell more globally

June 11, 2020 at 9:36 AM

For years, Chinese e-commerce exporters have been learning the ins and outs of ad placement on Facebook, Instagram and other mainstream social media platforms to reach customers around the world.But they recently spotted a new way to grab people’s attention, one that has never felt more familiar.

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