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Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout


Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout

September 12, 2023 at 4:55 PM

Google is now rolling out Privacy Sandbox — its tech to replace third-party cookies — to all Chrome users. The company is touting this as a more privacy-forward feature, which tracks topics of interest based on your browsing habits. Advertisers can then use this data to show you relevant ads.

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