Facebook already allows users to cross-post their Instagram Stories and Reels to Facebook. Now it’s testing a new feature that would see posts flowing in the other direction, too. The company recently rolled out an option that allows users to cross-post their Facebook updates that include photos or videos over to their Instagram. For people who are active on both platforms, the feature could save you from having to upload the same media twice in two different apps. It also gives Facebook an easy way to seed Instagram with more content at a time when the company is invested in ensuring Instagram remains a popular social media platform with younger users in the face of increased competition from apps like Snapchat and TikTok.
