The subscription economy helped boost mobile app revenues in 2025, even as app downloads declined for the fifth consecutive year, according to app intelligence firm Appfigures‘ annual report. In 2025, global downloads of all mobile apps and mobile games via the App Store and Google Play reached an estimated 106.9 billion, 2.7% lower than the year prior. Consumer spending, meanwhile, climbed 21.6% to reach an estimated $155.8 billion during the same period.
