TikTok users regularly complain of hours lost on the platform, thanks to the video app’s unmatched ability to distract, entertain and engage users by way of its advanced recommendation technology. Its addictive nature has been the subject of numerous psychological studies and parents’ concerns, as TikTok becomes one of the most-used apps among children. In lieu of dialing back its digital dopamine dispenser, TikTok is today rolling out a new set of screen time features designed to put users in better control of their TikTok usage.
