It’s no longer enough to just print and sell a product. In the competitive, modern print landscape, print service providers (PSPs) need to be more consultative, thinking about how they can provide more creative solutions to meet customers’ needs while also maintaining good relationships. However, the reality is that few print businesses are fully matching their clients’ expectations when it comes to that added layer of value. Our own research[1], where we interviewed marketing decision makers, revealed that less than 25% of print buyers feel they’re getting this much-needed expert input.
